Social media marketing helps you to promote your business to the targeted audience effectively. When it comes to social media promotion and marketing, you will find that Facebook, Twitter, and Instagram are popular platforms for you to reach out to the targeted audience with success. Instagram with over 800 million users today is a visual platform where you can upload videos and images. This platform is a mobile application that can be easily downloaded on your smartphone and used. It is popular over Facebook and Twitter today primarily because you do not need words to promote your business message. All you need are good pictures of your product or service to connect and reach out to the targeted audience.
The arrival of Instagram on social media
One picture can speak a thousand words, and this is why Instagram is one of the most preferred social media platforms in the world today. The average age group of the members registered on this platform is 18 years to 30 years. They occupy a large segment of the purchasing market in the e-commerce industry. This means to reach out to them having a profile on Instagram makes sense. Since Instagram is a photo sharing platform, you can design your business page in such a way to attract the targeted audience. If you have a WordPress website, you effectively can integrate your site with Instagram to connect and reach out to the targeted audience with success. In case you have already purchased a WordPress theme, you can use a plugin to get an additional photo gallery or portfolio section for your images. In short, Instagram plays a vital role in promoting and marketing your business to the targeted audience.
Reasons why Instagram is popular today
Ever since its arrival on the scene in 2010, Instagram shot up in popularity. The social media platform had a simple user interface. Images and videos were easy to upload. Moreover, there is an array of photo filters you can use to improve the appeal of your photograph and sell it to the public. At the same time, you will find that Instagram is cheaper than Facebook when it comes to advertising your business in the social media market. In short, Instagram was free and simple to use. This clicked with the online market well. Later on, innovative features like Instagram Stories and Instagram Live were introduced. This again added to the popularity of the social media networking platform largely!
Advantages of Instagram as a visual sharing platform
Instagram is popular for its ability to connect with over 800 million online users worldwide. The photos can be uploaded easily, and this is an added advantage as when you are traveling and wish to post a new picture, you can do it instantly. Instagram is known for its extensive range of attractive photo filters. This implies to post impressive pictures you do not need a sophisticated digital camera to do so.
How to bring in more views on Instagram
To establish credibility and trust in the online market, you must have a decent number of post likes, views and profile followers. There are websites like Gram Blast that help you purchase likes, views, and followers for your site. This invokes credibility and established your presence in the online market. However, there are other ways via which you can increase likes, views, and followers for your business profile on Instagram. Some of them include using the right captions, inserting popular and trending hashtags and graphic design.
Is graphic design important for Instagram?
Graphic design plays a vital and significant role when it comes to increasing likes for your social media profile and website. Remember, your customers online are people that are receptive to colors and designs. This means if you create the right graphic design for your online profile, you will find that you can increase views and followers to your Instagram profile as well.
Can graphic design generate more views and followers for your Instagram page?
Graphic design can double traffic if done correctly. For instance, take the business logo of your company. Take a moment to evaluate it. The logo must look professional so ask yourself the following three questions-
- Does my logo have the right colors?
- Does my logo project my business message proficiently?
- Does my logo look professional?
Evaluate your logo and see how you resonate with it. Ask people about your logo and get suggestions. If you are a business entity, it is essential for you to connect visually with your targeted audience and your logo effectively does that. Online marketing experts state that when you are creating a business profile, you should keep your logo as its profile picture across all the social media platforms in your name. This adds to trust and consistency. Moreover, targeted audience will be able to identify you faster when they search for you online. Having the right logo is very important for your business.
How can you improve the graphic design of your Instagram Page?
When it comes to graphic design, check the colors and layout of your page. The page should highlight the salient points of your business professionally. If you are not sure, call in graphic design professionals to help you. Hire the right professionals for graphic design in case you need to make changes. Ensure that they are experienced with Instagram. If you wish to integrate your website with Instagram, they successfully will do it for you. Tell them what your business goals are so that they inculcate all the changes that you need for a better and professional looking page on Instagram.
Therefore, from the above, it is evident that graphic design plays a vital role in attracting targeted followers and generating increased views and followers. Instagram promotes and markets your business efficiently if you have all the right ingredients for promoting and marketing it successfully online and one of the most important ones is graphic design!
Common Local SEO Problems for Small Businesses
SEO Description: Small businesses make some mistakes while trying to work out their local SEO. However, they also face some problems too. Here we listed the problems that every small business faces for your convenience.
If you’re a business owner, you definitely know some of the SEO problems that don’t help in business. SEO is a strategic way of increasing one’s business. However, for small businesses, problems regarding SEO are bigger. Just because they’re small and do not have much to offer, and can’t implement stronger strategies, they face numerous complexities while they are working with their local SEO.
Small business or not, all business wants to increase their sales, and traffic as well. So everyone is after a big dream and wants more out of small investments. Yet it’s entirely impossible if you don’t want to spend much on your business and won’t put much effort for the betterment of the same. As a business owner, you have to be careful enough and have to set some strategies for your small business to make your business come to the front line.
Here we have listed 6 major problems that small business owners face while working with local SEO.
- Money Matters
As a small company you do not build your business on a huge amount of money, but fewer amounts. After starting the business you do not have that kind of resources that will bring you the big profits or traffic.
Big companies spend so much on their businesses, that’s why their PPC campaigns go big and they can earn more from that. However, it’s not the same for yours. You know what your budget is and you will move accordingly. The advice on this matter is, you have to do everything you can for your business, as all the other companies are doing the same. If you have to run a successful PPC campaign, you have to spend a bit more on it to fish the best result. Otherwise, your dream of going big will not ever come true.
- Failure in Listing
Your failure in the listing is inevitable in this case. There are so many directories who helps companies in getting their name in the list. If you don’t use those directories, you can still have your company’s name on the listing.
However, many small companies fail to do that, as their address, contact number and so many other things aren’t properly viewed. So their visibility gets harmed. If you want your company’s name on the listing you have got to take care of the address and contact detail of your company. That way your visibility will grow, as your customers will know that you’re a legit company and they have the option of contacting you. You can easily communicate with your customers, answer questions and so many more. So after claiming a place in the listing you have to make sure all of these things.
- No Time
If you’re a business owner, and apparently a small business owner you have to take care of the time you’re giving into it. If you think that you have so much better things to do other than your business SEO, then you’re doing it all wrong.
You have to make sure that you are putting enough time after this very important thing because SEO is the very thing that will increase your business on the search engines. Without the rankings, you will fail to uplift your business in front of your customers. So you have to make sure you provide much time for your business, and mostly the SEO part. Even if you have an SEO team, you have to ensure if they’re working properly or not and monitor the advancements in your business. That way your traffic and profit both will grow.
- Bad Reviews
Bad reviews and ranking can harm any business in a huge way. So you have to make sure to fish out the best comments and ranking from your customers. To achieve that you also have to ensure that your services and products aren’t generic and if they are their quality isn’t bad, and your customers can really use them properly, and they do not give them the hard time.
You have to take care that your customer’s money doesn’t waste this way. You have to have the good wills and the best reviews and that can only come from providing the best products and services. For big companies, it isn’t that big thing, because they get mixed reviews, because they have so many things to offer, and they are already an established one. However, it’s not the same case for you, being a small business you have to take care of the rates and reviews.
- No Quality Posting
SEO also builds on the blog posting and on the contents. Because that’s the way the ranks go up. If you thought that the contents and blog posting doesn’t matter you’re mistaking huge. You have to provide the best and quality content and blog post on the search engines, so that way people get interested in your website and the traffic will increase. Make sure that you are giving all the best quality contents, this will not only enhance the rankings, but your traffic will increase all the same. Because people are always after the fine things, and if your comments manage to provide that women think you don’t have to think about anything else your traffic will come and it will eventually turn into sales.
- Bad Keywords
If you haven’t got the top keywords, it’s not a thing to worry, but if you’ve got all the bad keywords, it will affect your business huge. You have to make sure that your low-quality keywords are at least good, and they can be optimized and indexed as well. It’s not possible to get the top keywords, that’s why small businesses go for the lower keywords and make them rank. However, if you have all the irrelevant and bad keywords, it will never work out.
You have to know, that if you spend the big buck for your business you will get the best result out of it. So, if you’re reluctant in paying that much money, think again, and take a step. Also, you have to put much time and effort into your business to grow properly. Take note of the above-mentioned points and work accordingly the success will be yours.
Author Bio: Naveen Kumar has several years of experience in SEO and he has been working as a senior SEO Manager in JDM Web Technologies. He is the Best SEO Service Provider, which help him to increase his clientele base throughout the globe. He has exceptional knowledge in this Digital marketing era, which helps him to come up with extraordinary articles and blogs. Basically, his write-ups cover the essential factors related to search engine marketing.
The Role of Local SEO in the Success of a Business
Search engine optimization (SEO has a very important part in making your business remarkable. In this article, we will give you a full overview of local SEO that incited a lot of excitement among organizations for offering various advantages, helping their online campaigns and creating interest amongst the target audience.
The significance of Local SEO In Businesses
Search engines like Google are getting more attention for local searches from the internet users. This is why local search results are becoming tremendously popular among individuals. In the event that you specify a particular region or city, Google will then certainly narrow down your search and will search for particular areas too. Moreover, local SEO likewise does various crucial things for your organizations to fetch you the best ranking.
Individuals Use Search Engines to Look for Better Options in Their Vicinity
Regardless of what sort of information they need, people can always search online. And it is absolutely easy to do so – from the comfort of your home. In the event that they have to buy anything locally, they search online for finding the better alternatives commonly accessible in their vicinity as opposed to going out to the market directly.
Local SEO Brings Super High Conversion Rate
Since neighborhood SEO is very useful in getting targeted traffic, it gets a high conversion rate. There are numerous clients who search for local terms are more likely to buy your product/service than general since the person is usually in the region of any business they are really looking for.
Local SEO Aids in Branding
Local SEO is truly a valuable method for branding and will certainly target the local people in your business area. You will have the capacity to specify all the exceptionally important services you offer along with their expenses.
Expand Your Business with Local SEO
Keep in mind that the site acts as a virtual office of your business. With the utilization of local SEO, you will make it helpful for your clients largely to connect with your business. You can likewise connect with your clients to give their reviews on your products/services. There are numerous individuals who read previous clients’ reviews before they purchase anything. You can add a key feedback or suggestion segment on the website.
Local SEO Helps Create Lasting Networks
Local SEO can give you the right help in getting your niche vendors and furthermore different marketers engaged in selling particular products like yours. It can help you to build prospective partnerships with your business providers. Additionally, you can easily network with owners and can start a new business together for your future benefits. This is why neighborhood SEO has turned out to be vital nowadays for business.
Implementing of Local SEO
There are various nearby SEO techniques you can get that will be useful for you in doing local SEO yourself. The most vital activity is to get a Google Place listing. It is something that usually incorporates listings of physical address, contact numbers and tons of other data. Plus, your local listing will also show on a variety of local search engine results. Create your presence on Google Maps. Then list your business into related directories. Your business’ name, address and contact number should appear on the same page and obviously same as your local listing.
Local SEO is growing extremely popular among businesses significantly for being successful and getting a high conversion rate. In case your business intends to serve the local people and searching for the most ideal method to target them, then trying local SEO Services can be really helpful for you.
CREATIVE WAYS TO USE SOCIAL MEDIA HANDLES FOR BETTER MARKETING
Remember the times when you used billboards, pamphlets and TV Ads for marketing and promotions. Good ol’ days! Now is the era of social media. It has become a powerful platform for, well, everything. From gathering support, to rants to promotions to giving me a reason to live. *cries in the background*, social media is the trend and rightfully so.
With different platforms being added to the list, the reach of social media has been continuously growing and that is why it has become an important part of marketing strategies. But just having handles on every platform isn’t enough. You have to make them engaging.
Here are a few creative ways to do so.
- Follow The #Trend
with social media came the magic that is #. Keeping up with the trend, especially on twitter and instagram, and using top hashtags in your posts can really increase traffic on your handle. Since the searches on such platforms is hashtag centric, using simple yet catchy hashtags will help users encounter your posts more and thus help you increase your net reach.
Memes are the saviours of us all. While for general public, they’re a source of entertainment, they can be a very handy and catchy tools for marketing. Be updated about the latest meme formats and use them instead of bland text posts.This can help you get more reposts and thus be very beneficial for brand promotion. An added bonus is that on the internet, there is no such thing as ‘overuse of memes”, the more the better. So meme your way into a better and more entertaining promotion.
- One Liners
While long and bulky text posts can provide a lot of information, your audience might not have the time to read it all or they might just be plain lazy. So, keeping your posts short can easily bring them to actually go through your post. You can use one liners and add links to your webpage or an article that provides all the information you want to share.
- Aesthetic Pictures
Netizens love a treat to their eyes every now and then. Thus being tasteful in the selection of the pictures you post on platforms like Instagram and facebook or even the images in your blog can take you a long way. However, you should always be careful about the copyrights of the pictures you use. Being authentic is always the key.
While every website has different formats of posts, you can always share your posts on other platforms via links and screenshots in order to redirect the users to your other handles and webpages. A little creativity and spirit of ‘go with the flow’ can help you make your social media marketing more outreaching and serve your purpose of promotion well.
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