Branding is, perhaps one of the most important aspects of any business. It is that one way to reach out audiences and interact with them to build a healthy relationship that lasts for a considerable period of time. In this blog, we shall particularly focus on packaging design as an important element of branding. As an integral part of business branding, packaging design allows consumer to pre-judge the product and its quality by looking at it. The better the design of the packaging of your product, more number of customers will get attracted to buy it and vice versa.
Packaging Design: Meaning and Overview
To put it in simple words, a package design is the outer side of a product that is visible to a consumer made of graphics and visually pleasing elements depicting the qualities, ingredients & other important information that entices a customer to buy the product. Around the world, businesses spend a cumulative annual amount worth $150 billion on packaging design of their products. The key factors to design the packaging of a given product are to make it attractive to the customers, build a strong impact on the target audiences, boost potential sales, and reduce the risks associated with product damage.
Factors That Lead to Making a Good Packaging Design
If you think product designing is a cakewalk, wake up and smell the coffee. Perhaps, if there’s any key point of judgment for any customer apart from the company logo, it is probably the product packaging. The better the design, the more will be the number of customers buying it. However, there are certain factors that can affect the design of any product packaging.
These crucial elements include:
Of course, if you are planning to create any design, it has to be unique. Uniqueness is not defined by how many colors or elements you have used in the packaging design, but how creatively you have put together the existing elements to make up a great design!
The next is attractiveness which reflects that only designing is not sufficient. You got to have a design that appeals to the eyes of the customers. Finally the effectiveness, If the graphic made by the designer is not impactful, it is not a good design. As simple as that!
Importance of Packaging Design in Business Growth
As a matter of fact, product packaging is crucial to any business, whether small, medium or large. It is that one factor that differentiates your brand from others and helps leave a lasting impression in the customer’s mind so that he remembers you every time he sees your packaged product. So for instance, Coca Cola works on coming up with new ideas for their product package every now and then to keep the audience engaged and improve sales after frequent intervals. Other brands, too, work on similar grounds to never lose their audiences and allow them to like as well as remember your brand through its qualitative packaging design.
Other benefits linked with the design of product packages include:
- Allows customers to identify you from others.
- Great marketing tool to boost sales
- Helps ameliorate brand recognition
- Protect Product from External Damages
- Ideal for Product Promotion
- Transmits Information About the Product
- Sways Consumer Purchase Habits, etc.
Let’s Talk About Some Facts Now!
Every industry comes up with certain facts and figures that allows us to get a certain degree of understanding of the industry. Well, then let’s check out a few facts associated with packaging design you should know:
- More than 90% of the consumers use the packaged boxing of the product after the product has been consumed.
- Businesses have experienced an estimate of about 30% high in the total product sales if you look at the packaging design
- About 52% of the consumers return to buy the product next time (which is a pretty good number, isn’t it!?).
- Among all the customers, there are a small percentage of them of approximately 40% tend to share the packaging, and product design with their closed ones and friends if they really like it a lot!
- An estimate of about 74% of customers are of age 18-25 years who are likely to flaunt the images of the packaging design product on their respective social media profiles.
To conclude, we would just like to emphasize on the importance and value a packaging design has in the corporate sector. It is one of the key elements that holds great value for your brand’s success in the long run. As a piece of advice, we would request you to work with a reliable brand like Sacred Fig to ensure your brand’s packaging design is in the right hands. Keep visiting us for more insightful information on a variety of related stuff!
7 Tips to Avoid Viruses and Trojans on Your PC
The growing list of threats to Internet security requires proactive and informed users
Google research suggests that 1 in 10 websites are contaminated with viruses and other computer-damaging programs, such as Trojans that are small pieces of software that are clandestinely housed in PC memory and can lead to information theft personal information such as credit card numbers or passwords. Telecommunications professionals promote a series of behaviors to users in order to reduce the risk of being infected when surfing through cyberspace. With this in mind, we developed a list of 7 ways to avoid viruses and Trojans.
- Install a quality antivirus
Many people trust the free antivirus that is included with Windows or Internet Explorer. However, these programs do not represent adequate protection against the growing list of digital threats. It is suggested to install professional grade antivirus on computers. A website called Savenit , From there you get the best paid antivirus.
- Install real-time Trojan protection
Many users think that having an antivirus program that integrates protection against Trojans and spyware (spyware) is enough. However, dispensing with a full license program can be a risk.
- Keep your antivirus programs updated
Every day new threats to digital security arise, which is why updating our protection programs is mandatory. Updating them every 3 or 4 days is a healthy habit.
- Perform daily scans
Occasionally, a virus escapes the active protection of the antivirus and infects the system. Schedule daily scans of the entire hard drive can be invaluable in detecting, isolating and removing harmful programs.
- Disable the “Autorun” or Auto-run
Some viruses operate by adding external devices such as USB / Flash drives, external hard drives or network drives. Windows users can disable the auto-run function following the instructions according to their version of operating system.
- Do not “click” on links in emails or attachments
Sometimes by distraction, users end up “clicking” on attachments they receive via email, even knowing that it is a risky action for their computers. Once this is done, the result may not be visible at the moment, but a virus or Trojan may be acting in the computer’s memory, recording and stealing sensitive information.
- Navigate intelligently
The main browsers have protection mechanisms that notify when we approach a potentially harmful website. However, it is vital to be careful when sharing personal information over the Internet. Always check if the page where we seem to be is really trustworthy. Check if the URL is of the organization or company. Some hackers install web pages with a design identical to the original to confuse us and appropriate our information.
Backup And Restore But Never Lose Data
Office 365 is the latest cloud based software offered by Microsoft. It is specially designed for business purpose. It includes an exchange server, Skype and share point and all the other applications that a basic Microsoft office consists. It provides each user with enormous amount of online storage which is stored on the cloud. So basically all the data of a business enterprise is stored on office 365 and its cloud storage. With everything documented on the cloud and software there can be a possibility of an error of data loss. This loss of data can cost the business everything that it has earned till now. It is like nightmare coming true. Even the data stored on cloud is not safe these days. It can be altered or hacked by any technology expert which is a big risk for the business. So how do you keep office 365 safe? The answer is with the help of a backup program.
There are backup software designed especially for Microsoft office 365 and are highly in trend lately. Every successful business is making use of it and keeping their data safe.
Features Of Backup Program
- Backup office 365 is the main feature of the program. It allows the user to back up all their mail, one drive and SharePoint from Microsoft and other applications and files related to it.
- The software has an auto discover feature that looks for new data and then back up. The user can be assured that the office 365 is safe and protected.
- If the software faces any difficulty backing up the organizations data, the software will provide a detailed information on it as well as fix the problem itself. There is a transparent reporting made from the software’s side.
- The user can find files and emails by browsing and searching and restore what they need to in office 365.
- All the activities carried out in the backup software by any admin or user can be monitored for security purpose.
- Users can restore data from any Microsoft supported desktop, mobile, tablet. No data is left behind for backup. The software makes sure that all the data from all devices is backed up as well.
- It reduces the burden on IT department as employees are able to find their files and folders in the backup software themselves.
- The software provides unlimited storage for the users. There is no limit for the business to store data. Any number of data can be stored and restored from the backup software.
Businesses across the globe are putting their trust in such softwares. It gives them a peace of mind that their data is safe and is always available to them. It is a onetime investment for the organization but every penny spent on it is worth it. With just few clicks and downloads the entire business can shift on a cloud and recover at the time of data crisis. Any business that is operating on cloud must secure their data before it too late.
Creating powerful messages for SMS marketing campaigns
Business companies these days focus more on implementing powerful marketing strategies for creating impacts on the customers. The SMS marketing is the best option for all sizes of businesses allowing them to deliver powerful messages in the markets accordingly.
A lot of businesses these days prefer effective marketing tools in order to ensure progress levels with high success rates. As a result, the SMS advertising is getting more importance these days which ultimately help to reach customers as soon as possible. It is an ideal solution for business firms enabling them to focus more on the goals with a wide range of features. Another thing is that a business can target the mobile phone users with unique messages that give ways for boosting sales in the markets.
Anyone who wants to choose SMS marketing should choose a right platform for meeting essential needs while promoting a brand or service. This will help a lot to reduce competition levels in the markets significantly to obtain optimal results. Furthermore, it becomes a simple one to target the customers with SMS campaigns which ultimately help to gain more advantages.
Getting high-conversion rates with SMS marketing
An SMS gateway provides ways for delivering messages in the markets with unique approaches that can help ensure high-conversion rates. Most SMS service providers allow business companies to choose a package for transactional and promotional purposes. A promotional package is a suitable choice for executing the sales, marketing, and advertisements with innovative approaches for witnessing desired outputs. The transactional package is an ideal one for sending the notifications and other things with special attention.
The bulk SMS service in Delhi covers customization, free chat, premium high speed, 2-way messaging, excel plug-in, short coding, long coding, online group management, free API, templates, OTP, SMS scheduling, and other features enabling the businesses to undergo major changes. In addition, a business company can extract the data from Google spreadsheet and excel sheet that gives ways for adding more customers. At the same time, it is necessary to select a service provider which perfectly suits a business.
SMS campaigns for engaging customers
The SMS campaigns are a suitable one for enhancing customer engagement with a variety of tools that show ways for building business in the markets. Apart from that, they play a key role in contacting the customers directly that can increase the brand awareness considerably. A wide range of options are available for the business firms when it comes to advertising and SMS marketing provides ways for growing business with unique approaches.
Anyone who wants to buy bulk SMS in Delhi can search details from different sources including online for getting more ideas quickly. Furthermore, it is possible to select a package at lower prices for saving more money. The bulk SMS enables business companies to deliver messages anywhere based on the choices. It even gives ways for sending messages from computers, mobile phones, and other digital devices with attention for accomplishing goals in a business to earn more revenues and profits.
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