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5 Tips to Effectively Integrate SMS and Social Media Marketing



Effectively Integrate SMS

SMS means short messaging service, which is considered a very effective marketing platform for businesses for long. This is simply the process of texting valuable information to your customers or getting them a text to you. SMS marketing is a niche area which largely allured business marketers of both small and large scale businesses.

When it comes to e-com, texting becomes an essential need. In the USA itself, every 9 out of 10 individuals now carry a mobile device and about 90% of the global population will be using mobile phones by 2020. So, the scope of SMS as an instant communication channel will be inevitable.

SMS marketing makes more sense to the marketers considering the fact that almost all searches are now done through mobile devices versus desktop or laptop computers. When compared to other modes of communications, SMS is considered as one of the direct and personal forms of marketing, which also fits the need for all types of businesses.

SMS is also the quickest way to reach to masses instantly, being relatively inexpensive, and requires no technical knowledge to accomplish. It is also a reassuring fact to the marketers that about 90% of the mobile phone owners tend to read a text message they receive within three to six minutes.

Social media marketing

Social media marketing or SMM is now one of the most successful internet marketing strategies. Marketers leverage the reach of social networking platforms like Facebook, Instagram, Twitter, etc. to use them as marketing channels. The objective of SMM is to share content which the users will get engaged with and share it at their network, which helps a brand to broaden their reach and exposure.

SMM itself contains many subsidiary practices like SMO (Social Media Optimization), which is similar to the primary digital marketing strategy of SEO (search engine optimization). SMO is aimed to attract new visitors to a brand profile or website. There are two ways to do SMO as through social media links or promoting some activities through status updates, feeds, tweets, or blogs.

Social media marketing helps a business to share instant information with the prospective customers and also get instant feedback from them as a two-way channel. As points out, compared to website marketing, social media interaction is also more personal and unofficial. It provides an opportunity for the customers to ask questions or raise their complaint with a feeling of those being heard. This advantage of social media marketing is called social CRM (Customer Relationship Management).

Both SMS marketing and social media marketing can be used in conjunction in order to reap the best benefits of the outreach opportunities. It is true that the cost is just pennies per each text message you sent and consumers receive the texts from businesses through opting in; it is important for the businesses to do due diligence in order to make it successful. If you are not sure of how and where to being with, further we will discuss some unique strategies to effectively integrate SMS marketing with SMM.

  • Introducing some text to win content

These types of SMS contests are so common and popular, which you can use to integrate the social media campaigns with SMS marketing. For example, you can pick a keyword and shortcode to be displayed through your social media feed for the users to enter into a contest. You may announce the contest through Facebook, Twitter, Instagram, or any other social media channel. When users come across this shortcode, they have to simply message the keyword to the short code phone number to enroll in the contest.

  • For subscriptions

SMS is not just useful in case of a contest or any sweepstakes, but you can use it effectively to market some incentives too on following, sharing, or liking your social media posts. As reading an SMS is easier for the users and also that a text reaches to their easily than the social media messages, it can be used as an ideal diverter to the social media feed. Many brands now successful use SMS marketing to assist digital marketing campaigns and reap more benefits.

  • Sweepstakes promotions

Compared to the above strategies of test to win and subscriptions, another major area to explore through SMS marketing is for sweepstakes promotions in which you can send SMS codes to the users right on to their smartphone. These SMS may carry a link to the social media link clicking on which they can directly enter into a sweepstake online. The text should be catchy enough in order to prompt the users to click on it and land on the concerned web or social media page.

  • Automated replying

When the customers contact you through text; say as, in case of enrolling for the text to win contests, you need to set an automated confirmation SMS also to be sent as an acknowledgment. This SMS marketing strategy is applicable to many other aspects too like if someone shows interest in a product through your social media feed, you can send a personalized automated text describing the product details and pricing, etc. These automated SMS can have a link to a specific page which is important, which will further result in more engagement with your prospects.

  • To keep in touch

Along with all these marketing strategies, you can even use SMS in combination with social media marketing campaigns by using the for sharing important updates on your business or news feeds on social media platforms. For example, you can prepare a set of SMS messages to announce a new range of products you release or the latest announcement of your business acquisition or expansion, etc. SMS acts as a very personal and closest mode of communication alongside social media.

So, while combined effectively with social media campaigns, text or SMS marketing may prove out to be a much smarter and quicker collaboration for a better outcome. By leveraging SMS for text to win types of contests, giveaways, and sweepstakes, subscription requests, or to redirect the readers to social media passages, you have to be crafty and innovative in terms of preparing SMS text which can attract people and prompt them to perform the desired actions.

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Norton antivirus is cheaper than the premium version




Norton antivirus

The Deluxe version of the Norton antivirus is cheaper than the premium version but costlier than the basic and standard ones. It has got all the features of both the versions and one more feature of supporting multiple operating systems is also available with this version. The following benefits are provided by the deluxe version.

  • It protects the devices from various types of attacks like ransomware, malware ,spyware, etc.
  • The sensitive information is protected when a user gets online.
  • The user will get Norton security support from a Notion executive after he subscribes to the Deluxe version.
  • The Deluxe version has the option of supporting many operating systems.
  • The Deluxe version comes with a portal, which users can use to control their devices.

Norton Secure VPN

The buyer of the Deluxe version also gets the facility of Norton Secure VPN for free which he can use to secure the sensitive data that is being sent or received. Norton VPN encrypts the data over the network and hackers cannot access the data so users can easily perform transaction online and also send and receive emails and visit social  media safely.

Threats Analysis

The company is always involved in seeking new types of threats and keep updating the software. People buy new computer and store many type of data in it. If there is no antivirus or inferior quality antivirus, then the hackers can easily attack the system and steal the information. Norton keeps an eye on the existing as well as new attacks and update the software accordingly. Users can check for updates and reularly update the software for protection from various threats.

Norton Promise

Notion provides an executive from the company as soon as the user subscribe to the Deluxe version. The expert will help the user to deal with all kinds of problems related to the software and attacks. If the users are not satisfied with the Norton security support services, they can ask for refund, which is provided by the company easily.

Multiple operating system support

The3 Deluxe version supports five devices after users subscribe for it. It can be installed on any device running on different operating systems be it Windows, Android, MacOS, or iOS. The Android users get one more option that is the protection from downloading dangerous apps. The software let them know about the impact of the app on the battery and performance of the mobile.

Wrapping Up

These are the features, which the users will get if they purchase the Deluxe version. The company will provide Norton security support so that users may not face any problem regarding the software. If the system is attacked, the Norton exert will have the opportunity to access the system if the user remotely and resolve the problem.

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Black screen on your Apple iPhone? Here’s how you can fix it




fix iPhone black screen

These days, your large-screen phones need protection to prevent damage from any cause. It can be due to software failure or due to problems related to the hardware. In addition, a black screen on your latest smartphone is one of the important problems we face these days, iPhone DFU mode-related problem for example. The iPhone black screen may be due to a fall or if it has been accidentally soaked in water, then it is probably a problem related to the hardware. If you experience hardware problems, we encourage you to go to the Apple service center.

Although it may also be due to a malware attack or unstable firmware. In most cases, restoring your device is one of the best solutions we offer. In addition, in this article, we will discuss the same in the next sections. We follow a couple of methods in the way of finding a solution. However, it is recommended to determine the reason for the black screen on your iPhone.

You can use any of the methods to recover your iPhone from problems related to the software, such as the black screen of the death of the iPhone.

First, we discussed a way to repair your Apple iPhone without data loss. Alternatively, you can also use iTunes to restore your iPhone, but in that case, you may lose your data, if you have not recently backed up your iOS device.

These are some of the ways you can use to solve the problem of the black screen on your Apple iOS devices. You can use any of the methods to solve the problem according to your need and convenience.

Let us begin…

Method 1: How to fix the black screen of the iPhone using dr.fone – repair (iOS system recovery)? (Without loss of data)

Keep in mind the steps to follow while fixing the black screen of your iPhone:

Step 1: Install the software and once it’s installed, click “Repair” to start the process.

Step 2: Connect your iPhone device to the computer and wait for your computer to recognize the phone. Click “Start” and you will move to the next process.

Step 3: Follow each instruction on the screen and make sure your cellphone is in DFU mode.

Step 4: You need to inform the device details and in the next window, click “Download”. The cellphone will be repaired automatically.

Step 5: After correction, start the iPhone but don’t disconnect the device from the computer.

You will find your iPhone back to normal, as before the black screen attacked.

Method 2: Fix the black screen of the iPhone using iTunes (data loss during restoration)

This is another method that you can use. To use this method, you need help from iTunes but be careful! You need to backup your data otherwise you will lose them after the recovery process is complete. Broadly speaking, this method is carried out in the following ways:

– Download the latest version of iTunes and connect your iPhone device to your computer.

– After the system recognizes the device, go to “Summary” and click “Restore”.- You will find a popup window warning of the possibility of missing data. Click “Restore” one more time then you start the process.

Again, you need to back up your data or you lose them. For some people, backing up data is something quite complicated so if you are not someone who is patient enough, using dr.fone is the best option you can take. Hopefully this article can be useful for you. Thanks for your attention.

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Should You Buy the Square Register Technology for your Store?




Square Register Technology

Technology in the commercial sector is evolving at a relentless rate. It is important from the customers point of view for you as the seller to offer a wide range of payment methods and for payments to go through seamlessly. This is what the Square Register hopes to achieve.

Square Register is one of the first fully integrated point of sale terminals to become widely available.

It is possible to start right away when you receive the terminal, as all the payments, software, and hardware are all built by Square. This means you don’t need to download any apps or try and integrate other payment solutions into the register.

Square Register offers two touchscreen displays. The first is the seller display which lets you effortlessly control the transaction in a quick and easy way, while the customer’s screen shows the customer how much they are spending. There is even an option for the customer to leave a tip.

The Square Register is able to accept a wide range of payment methods. Everything from EMV chip cards, Apple Pay, Android Pay, other NFC payments, and magstripe cards, as well as more traditional methods of payment such as Visa, Mastercard, Discover, and American Express.

It is possible to get the funds in your bank account within one business day. Square register comes with point-of-sale software which allows you to easily manage items and payments to track your daily sales in real time. It is also possible to build up a customer directory.

It is important to note that Square’s hardware is only able to be used in the country for which it is intended to be used. As an example, hardware sold or intended for sale in the UK is not approved for use in other countries such as Canada or the USA.

In terms of the payment fees, for major credit cards, you can expect to be charged a 2.5% fee.

There is a reliable and useful phone support system, so if you did have any problems with the Square Register, you would be able to get help right away. For peace of mind, there is a 2-year limited warranty. If you had any problems with the Register, simply phone them up and they will arrange a repair or a replacement.

It is also possible to plug in a traditional cash drawer, as well as receipt printers and bar code scanners, if you so require.

For more POS technology, check out

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