What is Digital Marketing?
Digital marketing refers to the practice of online promotion tools to project brands and services to budding customers. It has become a key element of the marketing strategy of best companies today, since as far as one third of the world’s population now spends time online.
What are the benefits?
Digital marketing provides benefits that were formerly exceptional. With more than 2 billion people having a lively online presence, online marketing delivers an unbelievable outreach. Also, most social platforms deliver their facilities for free, making them very economical. People also tend to favour an online promotion tactic since of its individual touch and collaborating nature. With these factors, online advertising delivers chances that traditional promotion hardly can; and even if it might, it would be a monetary and logistical nightmare.
Now that we have recognised the significance of digital marketing, here are the basic strategies one must put on to get extreme results:
- Know your audience: It is vital that you determine exactly what your product is, what it stances for, and which individuals make up your target demographic. This knowledge will allow you select the best suitable digital platforms for your product, as well as use existing online tools to target customers that will most probably lead to sales conversions.
- Have a complete strategy: This includes you describing exact goals your brand means to realise with online advertising. This permits you to leverage on specific strengths of significant e-marketing platforms and also use analytical tools such as Google Analytics to track and achieve growth and goal achievement.
- Have Optimized and Integrated accounts across all appropriate platforms: It is not just sufficient to have accounts across many online marketing platforms; you must also ensure that they are working to their fullest capability. This comprises rich media for all your social media accounts (i.e. quality photos and videos) and steady collaboration with your customers; as well as a fast and appealingly fair website with sufficient backlinks and very lively SEO. Most e-marketing platforms also deliver services for cross-platform integration, letting you to effortlessly synchronize your brand’s online presence; and also make it easier for potential customers to locate your product across diverse platforms.
- Have a reliable voice: Carve out a specific niche for yourself which is applicable to your brand, and stay steady to it throughout all your online activity. Writing somewhat today and somewhat new tomorrow could naturally confuse possible customers and chase them away.
- Deliver unique content: With respects to your internet marketing content, go with the abbreviation QERO, which means Quality, Engaging, Regular and Original. If your website content gradually holds these merits, you can be certain of securely winning over the hearts of many customers.
- Utilize Smart Tools: There are an excess of online marketing platforms, and controlling each one distinctly could be unwieldy. Instead, create your work calmer and smarter by using the diversity of smart tools accessible. Tools like Buffer, Every post and Hoot suite enable you handle some social media accounts at once, Mail Chimp is extreme for e-mail marketing, and Ad roll benefits you re-market to customers who are previously and currently loyal.
- Combine with Traditional Marketing: In as far as digital marketing has enormous potential, traditional marketing should not be abandoned just yet. In fact, the best results are attained when digital and traditional promotion tactics are combined. So by all means have a healthy online presence, but also match that with TV and Radio ads, along with the timeless one-on-one customer connection.
Digital marketing has developed quickly over the past few years, and it guarantees to be a major player in the marketing industry for years to come. Hence, the rather you get aware with it, the better; and the more you save yourself the needless expenditure of outsourcing your online promotion to a digital marketing agency.
Top 10 Tools That Every SEO Company Should Use in 2019
Get the best SEO tools for this upcoming year of 2019. It will always help you perfectly in conducting the best search engine optimization for your business website. Here we have listed the 10 SEO tools that will get you the best rank at the same time.
To gain the best rank on the search engine, and especially on Google, you have to know the best tools to use for it. You are a business person, and your main goal will always have to be to stay ahead in the SEO.
As you know SEO or search engine optimization is the crucial part for any business, you must get the thing in your grasp. It will always help your business website get the best rank and the perfect traffic at the same time. In this upcoming year of 2019, there will be so many advanced tools that will help every SEO company in India the best way possible. Here we have listed the 10 of it for your convenience.
As you know keywords will help you get the best rank and will increase the visibility of your business. Thus SEMRush is the SEO tool that will help you select the best keyword that will help your website to rank.
- Google Search Console
In here you will be able to see how the search engine views your business website. If you are concerned about the rankings of your site, you must use this one as a necessity as always.
This tool will let you grasp the SEO Services in a very simple way. The best thing about this is the competitor analysis. This very thing will give you an insight into your competitors so that you can take measured steps.
Looking for the best keywords for your business? Use this tool for your utter convenience. As you must know that long tail keywords help in the ranking purpose, thus if you are looking for the same, you will get it from here.
- Screaming Frog
Get your SEO audit from this effective place. This tool will analyze the URLs for your SEO and it will give you the best links to attach to your website.
You know how important backlinks are for your business website, thus you have to find some effective backlinks all the same. However, finding the same isn’t that easy and only a good tool can help you in this case.
- Check My Links
There are always bad and good links, as well as internal and external ones. So, in this case, you can check your links using Check My Links tool. This will easily get you the best links for your website.
Get the best tracking tool for keywords. As you know good keywords are hard to find, but it won’t be impossible if you use Ubersuggest to track keywords.
Get the best optimization suggestion from this tool. You can refrain yourself from asking around about the same, and get easy help from Woorank.
- Google AdWords keyword planner
Get the best keywords from the mastermind and that is Google keyword planner. It will always get you the best keyword search result.
Take note of these above-mentioned SEO tools and use them in your favor in this upcoming year of 2019.
Author Bio: This is Naveen Kumar the CEO and founder of JDM Web Technologies. Being an expert in Google Adwords and Google Analytics Certified accompanied by 10 years of experience in the field of SEO, Digital Marketing, PPC and ORM, We are SEO Packages and I can provide you with the SEO Services. I also have a team of highly professional and knowledgeable digital marketing experts who can serve you with the best quality services you can ever expect.
Know Five of The Best Social Media Listening Tools
Life without social media is a distant dream. Social media has brought a wave of change into our lives and we have rode it with elan and amazement. Our life is completely synced with this artificial wonder. From making new contacts to spreading a message to now use it as a business tool-social media has come a long way indeed.
Businesses houses have learned the latent power of Social Media to further their businesses and take them to a global audience. Be it Instagram, Facebook, Twitter and the like, social media is the best and the fastest way to gather leads,target a potential audience and engage with them.
But how will you know whether your business is getting maximum leverage through social media? How will you figure out whether people are talking about your brand and are interested in your products and services?
You have to monitor audience behavior and figure out how they actually perceive your brand. Having this information will give you knowledge about your brand performance, who your real competitors are and how you will survive the competition. You will be able to make informed decisions on how you can get maximum engagement for your brand.
Incidentally, there are some great social media listening tools which can make your work easier. These tools will fish out complete information about your brand. You can track keywords, hashtags, URLs and much more. Let’s dig in into some of these.
- Keyhole: Keyhole is a great tool to monitor your Twitter and Instagram feeds. It’s basically a social conversation tracker where you get inputs on keywords, hashtags, URLs and usernames. You can check real-time data and past information. The tool also allows you to monitor your activity across the world through heat maps.
Pricing: Keyhole’s basic plan comes as low as $49 per month. It comes with one keyword search and 5000 monthly social media posts. There is a Corporate plan at $599 with 10 searches and 250,000 posts. The most expensive is the Enterprise plan, starting at $1000 a month.
- Hootsuite: One of the most popular social media trackers and includes the holy grail of platforms like Facebook, Twitter, Instagram, Google+ and WordPress. Though there are many who use Hootsuite because of its content optimization tools, it is a brilliant social monitoring platform. To provide the best functionality across all social media platforms, the dashboard is updated almost regularly in a week.
Pricing: The tool comes with a free 30 days trial and starts at a measly price of $17 a month and goes upto $89 a month. The tool has a custom package option where you can negotiate the pricing and get custom features to fine-tune your social monitoring game.
- Mention: The king of the pack, Mention is the best social monitoring tool which gives you the ease of tracking competitors online and at the same time monitoring your social media. You can run keyword searches and discover Twitter and Instagram influencers. The most important thing about Mention is that it comes with dats-rich reports out of the box;though the real mojo about this tool is that you can build your own custom reports and automate the delivery.
Pricing: If you are interested in Mention, take a free test-drive to understand the functionality of the tool. There are three plans. A $29 Solo plan which includes 2 alerts and 3000 mentions; a Starter plan starting at $99 a month having 5 alerts and 5000 mentions and lastly a Custom plan which is available on request.
- Social Sprout: Sprout Social is a special social monitoring tool which uses analytics to drive home its results. What distinguishes it from others is that it has an aggregated window where you can see all the data from all platforms such as Facebook and Twitter at one place. It makes the tool a breeze to use. The tool’s Trends Report helps you to gauge audience behavior which helps you to change your content strategy accordingly. If you want to learn what keywords and hashtags you should use to connect with your audience, Social Sprout will help you out. The dashboard is a workhorse. You can use it to collaborate with your team and publish post from it.
Pricing: There are three price packages for Social Sprout, Premium, Corporate and Enterprise. You get a 30 day free trial with each one. The Premium one includes 5 social profiles and costs $99 a month. With the Corporate you get 10 social profiles at a cost of $149/ month. The Enterprise option includes the most advanced features and comes with 10 social profiles at $249/month.
- Brandwatch: Though one of the most expensive social monitoring tools, Brandwatch is a great one in terms of analytics. Besides offering image recognition and demographic data about the audience, it also provides API access and its dashboards can be exported into customizable powerpoint presentations. It has its own data visualization platform called Vizia which allows you to see your data and amplify it by pooling insights from a number of integrations like Google Analytics and Buzzsumo.
Pricing: The pricing of Brandwatch is somewhat segregated into three types. The entry-level option is known as Pro carrying an offer tag of $636 and is mainly suited for small and medium brands. The last two called the Enterprise/M and Enterprise/Q come at $2546 and are tailored for big brands.
So, there you go, the five best social media listening tools. All these tools will help you get on with your act of monitoring your audience. However, if I were to choose one, I would go for Hootsuite. Let me elaborate my choice. The numero uno thing about Hootsuite is the dashboard where you can manage everything from one centralized location. The dashboard integrates all platforms including Facebook, Twitter, Youtube, Google+, Linkedin and Instagram. You can track trends and measure growth right from the dashboard. Isn’t it convenient!!? Sure it is.
How to Complete a High-Quality Research in Digital Marketing
Writing a research on any subject already has the potential to be frustrating and time-consuming. Writing a research paper on a subject as convoluted and complex as digital marketing makes it seemingly guaranteed. Fortunately, you’ll soon learn that writing a successful digital marketing research project is not nearly as difficult as it initially appears, and your experience in academic writing, in general, will be the most important part of making the paper a success.
It’s not its own Beast
Despite a general belief, on the contrary, a research paper on digital marketing is not all that different from a research paper on any other subject. Because digital marketing is such a broad and by extension complex subject, students tend to believe that any effort to write a research paper will be equally complicated. The truth is, writing a good paper on digital marketing shares many of the same steps as writing an academic paper on any subject, as you will soon discover.
It Doesn’t have to be Complicated
As a student, you’ve by now likely realized that a research paper tends to focus on one singular thing. If you were to write a research paper on the Industrial Revolution, your entire paper could be solely about how it changed the culture of the country. Likewise, your research paper on digital marketing doesn’t have to be about every single aspect of digital marketing. Unless your professor tells you otherwise, you can usually focus on one thing; how digital marketing grew to be so large, how it will shape the future, or why it is important now. It is far easier to write a paper about a relatively singular idea than an entire broad concept, and most professors expect just that. Find a sole aspect of digital marketing that you can extrapolate on, and the paper becomes no more difficult than thinking of a way to talk about that aspect for the length of the project.
Get it Approved Beforehand
Many students tend to pass up the valuable resource that is their professor; for some reason, they often neglect to mention their plan for the assignment to the one that is going to grade it. Before you do anything else, think of a singular aspect to writing about as we mentioned previously. Then see if the professor will accept a paper on that particular aspect of digital marketing. After all, if you write out a paper on an idea the professor wasn’t going to accept in the first place, your final grade will be poor and you will have wasted your time. If the professor is willing to accept a paper on the aspect of digital marketing you have selected, take the time to create an outline for your paper. While this may seem tedious, it is a vital step in ensuring that you spend less time on the research paper as a whole. If you can outline a rough idea of your paper’s thesis, arguments, and evidence, you can have the professor approve that outline prior to writing the real paper as well. If the professor believes your overarching outline is acceptable, the most difficult part of writing your research paper is over; now all you have to do is fill in the details of each section.
The ‘Research’ Matters
The reason research papers, in general, are so dreaded is because the student is actually expected to do research: and if you want to write a successful research paper on digital marketing, there’s no getting around this. Unlike a persuasive essay or a paper where all that matters is how well you can voice your opinion, you cannot pretend to know what you’re talking about in a research paper, especially on a subject as complex as digital marketing. You will be expected to read a great deal about the aspect of digital marketing you have chosen, and you will be expected to prove that you actually did valid research, as opposed to pulling fitting factoids from the internet. If you are truly invested in crafting a successful digital marketing paper, do not try to take shortcuts here. Research is a tedious but necessary part of this process.
Like with all research papers, you will need to make use of citations to prove that you did real research; and on top of that, your professor will probably expect you to take those citations from an honest to god book. Long past is the days in which Wikipedia could support your thesis, and they are not likely to return anytime soon.
Execution and Valuable Student Resources
Ultimately, writing a research on digital marketing sounds a lot more intimidating than it really is. In actuality, it is no different from writing a good research paper on any subject. The best way to craft a quality paper is as simple as this: brainstorm ideas until one is approved, make a general outline to be approved as well, and fill in the details with honest, solid research. In this way, a digital marketing paper is no different from any essay with an introduction, body, and conclusion.
Assistance with a research written in accordance with your requirements can also be acquired from a reliable research paper writing service with professional writers. If writing just isn’t your thing, it can never hurt to have affordable help from the experts.
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