Effective marketing strategies contribute much to the success of your business. While large companies usually have a designated team of professionals to take care of their marketing and advertising, small businesses don’t have that kind of luxury. More often than not, small business owners themselves have to look for efficient ways to market their business.
One of the most effective and cost-efficient ways to market your business is through online marketing. If you’re not familiar with online marketing, here are five ways you can market your business online:
1. Social Media Ads
Social media pages are riddled with ads. If you were on Facebook, you’d notice tons of Facebook ads. Additionally, Facebook ads support different types of advertising such as Messenger, Instagram, and Audience Network. You can also purchase ad space for other social media sites as well such as Twitter and LinkedIn. Social media ads are great for businesses with a small marketing budget since most social media ads start at $5.
2. Native Advertising
Native advertising is currently one of the latest, most effective forms of online marketing. Why? It’s because native ads blend in. It looks and feels like a blog post or an article, but it’s paid. For example, you may come across a post that says ‘5 Tips for Clearer Skin’ but it’s sponsored by a skincare brand. Even though it looks like a blog post, it’s clear that a skincare brand published the article/ad.
3. Video Advertising
YouTube offers three types of video advertising: TrueView in-stream ads, which shows at the bottom of the video; bumper ads, perfect for mobile ads; and TrueView discovery ads, which can be seen in search results. For example, if you’re in the beauty industry, you can target your ads to appear on makeup tutorial videos or skin care videos.
4. Retargeted Ads
Have you ever noticed an ad that keeps ‘following you around’? Let’s say you clicked on a shirt on a website. You may notice the same shirt showing up in ads on various websites you visit. This is called retargeted ads. Marketers hope that if you keep on seeing that shirt, you’ll eventually cave and decide to buy it.
5. Display Advertising
Display ads are the most common form of online advertising. These are banner and sidebar ads that pop up on almost every website you visit. While banner ads have definitely evolved and have become more engaging, most people still find them as a nuisance. In fact, more than 200 million internet users installed ad-blocking software for banner and sidebar ads.
If you’re a small business owner looking to kick-start your marketing strategies, don’t let insufficient funds hinder the growth of your business. SMB Compass provides the funding your business needs to effectively market your business online or offline. We offer different types of loan programs for businesses all over the United States – yours included! Don’t hesitate to contact usby phone at (646) 569-9496 or email us at [email protected]
Tmall Global unveils two new import-boosting initiatives for China
Tmall Global has unveiled two key initiatives, bringing Alibaba’s plans to bring $ 200 billion worth of international goods over the next five years and to help businesses of all sizes enter the Chinese market. Further afield, Alibaba made a pledge in China last November. International Import Expo.
These two measures are both import solutions, namely Centralized Import Procurement (CIP) and Tamil Overseas Fulfillment (TOF). The CIP program is an important part of Alibaba’s new retail business. Taking advantage of Alibaba’s six shopping centers around the world, program sources imported equipment for all online and offline outlets within the Alibaba ecosystem, including technology-driven grocery chain FreshPup (Also known as “Hema” in Chinese), Timal Supermarket, and the Time Department Store.
While Tuff is a logistics solution that allows brands to offer a small batch of products for sale at one of the Tumble Centers on the Tmall Global platform. This gives businesses around the world the opportunity to try and adapt their product rankings before entering China completely. Toffees are currently available in Japan, South Korea and the United States, with plans to expand in Europe later this year.
Addressing the Tmall Global 2019 Global Partners Summit, Elon Liu, general manager of Tmall Import Export, said, “With the support of the entire Alibaba ecosystem and its existing and future partners, it is important to know about Tmall Global. New initiatives need improvement as we strive to meet the increasing demand from Chinese consumers of high-quality international products.
To support these new initiatives, Alibaba’s Smart Logistics Network will continue to expand its bonded warehousing network in Kenya, China, with a total size of three million square meters in three years. To increase
“Over the past years, Tmall Global has added a complete suite of innovative and value-added services to help brands succeed overseas in the Chinese market, including integrating them into the entire Alibaba economy. ۔ Consumer insights from our ecosystem provide global partners with a holistic view of their customer engagement even if they do not work in China. These market entry and market expansion programs are our key differentiators and have created unique benefits for international brands, “said Liu.
Worldwide statistical data shows that China’s import goods requirements are finding tremendous growth across age groups, regions and types. The demographic population born after 2000 – aka “Generation Z” – is the fastest growing user group on the platform. The platform is attracting more buyers to less developed areas, and in 2018 Tmall Global has successfully predicted three types of growth: anti-hair products, beauty products like collagen drinks, and Modern shoes China’s Generation Z is also boosting demand for pet products and beauty equipment.
What is the difference between Timal and Taobao?
As stated, Tmall originated as Tmall’s premium branch. The real name for Timal was actually the goods needed.
And, both are owned by Alibaba Group, founded by Jack Ma.
Still, they are very different.
Taobao.com focuses mostly on local brands and sellers, while Tamal has a more premium brand.
As an American or European company that wants to sell on an Alibaba platform, Tmall is your only serious option.
How can you help me take the next step?
Need help with CIQ, CCC or setting up your first Tmall store? We work with leading consultants and service providers – who can help you with every part of the process.
- CIQ, CCC, labeling and laboratory testing.
- Shipping and customs
c Sales on Temple, JD World Wide and other platforms.
- Find retailers and distributors for your products.
Everything You Need to Know About Beyoncé’s Collaboration with Adidas
Last April, Beyoncé astonished the world with her latest undertaking: a partnership with Adidas. This powerful collaboration has much in store for shoe lovers and Beyoncé fans alike.
Adidas announced the collaboration on April 4th this year. They revealed that Beyoncé was relaunching her athleisure line in collaboration with the company. She’s cutting ties from Ivy Park’s co-founder TopShop and its chairman Phillip Green. In 2018, Parkwood Entertainment acquired full ownership of the company, and now Beyoncé is working with Adidas to make Ivy Park a successful international line.
Adidas lovers are interested to see what Beyoncé will do. She’s spreading the Queen Bey love on a global scale, and with the help of Adidas, she has some great opportunities. Lately, she’s been showing off her Adidas sneakers, but new products will also be created for both performance and lifestyle looks in the future.
This grand announcement sparked a lot of excitement, and for good reason. With the voice of the global star and the scope of the successful athletic brand, Beyoncé calls this opportunity “a partnership of a lifetime”. Together, this new collaboration plans to support these values:
- Social responsibility
With two powerful influences, the company can explore and expand in new ways.
As seen before with the Rihanna and Puma partnership, there can be a lot of success for Adidas. The Puma Fenty by Rihanna boosted sales for the company and was a great example of a successful celebrity collaboration. Beyoncé is known for her striking looks and fashionable sense of style. By showing off Adidas sportswear and promoting the benefits of their high-quality sneakers, Beyoncé has a chance at creating popular products.
Whether you are a Beyoncé fan or simply love shoes, look forward to what this new collaboration creates. Grab a new pair of sneakers while you wait for the exciting future.
How can 3pl Logistics Services improve a Customer Service?
3PL- in simple words means third-party logistics. So basically it implies that one intermediate company or service provider that works in between the manufacturer and the consumer, performs the tasks of transportation and warehousing is known as a 3pl logistics company. It transports the goods and products from the manufacturer at a meager price, and hence reduces the cost of moving the final product to the ultimate consumer.
It is a better option to employ the ones who are already in this specific business. People who are in this specific business know all the necessary things involved in the process of moving the goods, and they know how to deal without incurring huge losses. If a company itself tries to arrange the transportation facilities, it can cost them a fortune in doing the same by using their own resources.
The benefits of hiring the services of a third company are many, and you should know the advantages which can help you become a better company by using the minimal resources and spending the least amount of money. It also ensures greater customer satisfaction, in different aspects.
Focus on what’s important
Firstly, the significant thing is it allows the company to focus on its prime objective of manufacturing and forget about the transportation. You and your staff members won’t have worry about transporting the material if you have opted for 3pl.You can use the same time in producing quality products.
These service providers also have warehousing facilities, which makes it quite efficient in terms of inventory management. They supply it to the store as and when needed and till then stores the excess of products with them, without causing any degradation in the quality. It eliminates your headache of renting a warehouse and charges you as per the space you use which is comparatively lesser than the rent of the entire warehouse.
You have the option of providing the services which your customers wish for. If any of your customers have opted for one-day delivery, you can just instruct the logistics company to do it for you. The cost of it may vary on the distance which has to be covered in one day. You can explore the various options which the company is willing to provide.
Tracking and information
A professional logistics company also gives the advantage of tracking your shipment. The consumer can know where his product has reached by checking the real-time location and progress in the movement. The real-time information of the product satisfies the customer as they will know when it may arrive and hence will be able to receive. It is very convenient than the local transportation services which don’t have any such additional features.
Handling and care
The handling of the product is the top priority for 3pl logistics service, as they have professional workers doing the work. As compared to any transporting company who just want to get over with the job, these companies provide the best of services by taking care of it as their own product. Hence they are preferred more by the manufacturers so that they don’t have to incur any losses due to negligence.
It is due to these reasons that the companies preferably choose 3pl logistics company. It enhances the quality of services to customers, hence building up a better relationship between the two parties. If you are in a manufacturing business then rather than selecting just any transporting company which just picks up the goods and deliver it, you should consider these third parties logistic companies. The added advantages with lesser cost make it much more popular among the manufacturers.
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